In my role at Barstool Sports, I help manage a relationship between the student body at UNC-Chapel Hill and the Barstool brand. Taking over in June of 2023, I began to take a positive approach on the relationship. As a passionate sports fan and UNC-CH supporter, I love to cheer and hype up the university. I have grown the brand by 40,000 on Instagram and 15,000 on X, formerly Twitter. I make graphics like the ones above to signify important wins within the athletic program, and I also stick with us in tough losses. The shirt on the left in the pictures above was designed and my business partner, and it ended up reaching number #1 on Barstool's store in the middle of March Madness after a Heels win over Duke!
Case Competitions are competitions hosted by organizations or companies at universities or professional settings. In 2024, I had the priviledge of competing in three separate competitions - Deloitte, Procter & Gamble, and NCCEF! These competitions helped me grow as an individual, not only professionally, but also personally. I had to come out of my shell in order to compete with some of my universities best students. Having never been in a competition before, I had to lead my team. In the Deloitee case compettion, my team focused on how NIL could help businesses in the Midwest recover lost business from coronavirus, especially in the dining space. For P&G, my team created team White and team Health to promote Crest toothpaste and clean brushing tactics. Finally, for NCCEF, we leveraged Eastern NC community initiatives to market heat pumps to residential homes.
Through Carolina Sports Consulting Group (CSCG), we enhance sports properties, connect brands, and support athlete talent. We focus on improving fan experiences and boosting venue revenues through strategic research and trend analysis. For brands, we create impactful partnerships with teams and players, launching successful marketing campaigns. On the talent side, we expand athletes' Name, Image, and Likeness (NIL) opportunities and cultivate brand relationships, maximizing their market potential.
My name is Carter Page, and I am a junior at UNC-Chapel Hill. I am currently majoring in business administration at Kenan-Flagler Business School, and I also intend to complete a minor at the Hussman School of Journalism and Media for a concentration in journalism.
I have always been a huge sports advocate. Growing up, I would always get asked about what my hobbies are or what I like to do in my free time and it was always one thing - sports. This passion extends beyond the field or tv, as I like to research and keep up with how the various professions are changing, especially collegiate sports. This past fall, I worked for Carolina Sports Consulting group. This group is a student-run organization that has three clients - Under Armor, Pittsburgh Pirates, and UNC Football. I was the project manager for the UNC Football team, and I led my team toward a goal of researching and presenting problems and solutions to the current gameday. In this role, I met some incredible people within the school's athletic department, and these interactions started to create a realization that I had been search for.
I love playing tennis, so watching one of the greatest ever achieve his final goal was something that motivates me to keep reaching for my own goals
I grew up a Clemson fan because of my Grandfather. Waiting most of my childhood just to see the epic match that was 2017 was my first experience seeing my team win, leading to me becoming a bigger fan!
I might have grown up a Clemson fan, but Carolina was always in my heart. Watching this shot one year after the loss to Villanova was rewarding and a core memory of a future UNC-CH student.
The Kick 6 was the moment I realized the passion and potential of college football. I remember and will never forget the sound of this play!
Seeing Tiger Woods come back and win after all the surgeries and setbacks is something special about sports. The impact he has had on the game is something that I want to have on the future of college sports.
I enjoy taking lessons from sports and applying to myself. I would love to work off the inspirations I have gotten from moments like these to become a prominent figure in the industry. As many of these stories iterate, I am willing to work hard to accomplish my goals no matter how hard the path.
After much deliberation with family and mentors, I am happy to share I will be at Procter & Gamble in 2025. This is a new challenge for me as I will be working outside of my home state and I can't be more excited. I reached out to staff in athletic departments to consult me with this decision and it was unanimous!